Check out this short video on O'Neill's new promotion One Way Runway: A Bikini Model Contest Like No Other.

A great article from last weeks LA Business Journal.

Seb recently secured another victory at the World Cup of Big Air in Quebec City after effortlessly landing a back 1080 double cork melon on his third run. He is currently the leading the FIS standing with only two slopestyle events left this season.
O'Neill: Behind the scenes video
Snowboard Canada: Seb Toots Claims Snowboard Jamboree Big Air in Quebec City
FIS: Sebastien Toutant wins season's last big air in Quebec

Bula rider Joss Christensen placed 2^nd in last weeks Dew Tour Slopestyle Championships. This breakthrough performance started with a first place finish in the last chance qualifier and left everyone amazed when he landed himself a second place podium finish. Park City local Joss was leading the event with a score of 92.0 until being bumped by another Utah local, Alex Schlopy. His response - "There's nobody I'd rather be behind on the podium than my best friend Alex. I'm so surprised and stoked." Watch for more of Joss this season!

Dew Tour Coverage: Slopestyle Championship

This was Skechers Super Bowl XLV commercial promoting Shape Ups with Kim Kardashian. There has been crazy hype about the commercial in the past week with over 1 million YouTube views of the commercial, as well as plenty of media coverage. Here it is:

Skechers has recently teamed up with Wayne Gretzky for a new add campaign. Here is one of the TV commercials.

The 2010 winter X Games are now over and Sebastien Toutant couldn't be happier. After setting the record breaking score of 97.00 in the slopestyle qualifiers, winning a silver medal in the big air competition with a frontside double cork 1080 and a backside double cork 1260, and a gold medal in slopestyle, he was named the most outstanding athlete  of the 15th Winter X Games in Aspen. This is looking like a promising season for the young O'Neill rider. ESPN Article: Comin' In Hot: Seb Toots ESPN Article: Sebastien Toutant Big Air Silver ESPN Article: Sebastien Toutant Leads Slopestyle

photo credit: Christian Pondella Photography